nike eybl social content
Under Four Creative served as the lead designer for Nike Basketball’s EYBL (Elite Youth Basketball League) social team during the 2023 and 2024 seasons. In this role, we were responsible for shaping the visual identity of all EYBL social content, from pre-season rollouts to live event coverage. Our work included creating dynamic visuals for player highlights, statistics, standings, special events, motion graphics, and branded collaborations with Jordan Brand and the NBA.
Beyond delivering polished assets, we played an integral role in the tremendous growth of the @NikeEYB Instagram account, where our visuals reached and engaged millions of fans, players, and industry stakeholders. Whether designing ahead of time or producing real-time content on-site at EYBL events, we helped define the digital face of the most competitive grassroots basketball league in the world.
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